Font of wisdom
Our typographical guru Steve Raw explains why we’ve chosen Univers, the realist sans serif typeface, as the Karian and Box font…
Like the best fonts in the world, Univers is a storyteller. But what does that mean? There are loud-mouthed storytellers, funny storytellers, seductive storytellers, magical storytellers.
Univers is none of these.
It doesn’t announce itself. It doesn’t get between the story and the audience. It just sits on the page effortlessly conveying the content.
It is neutral. It is elegant. It allows you to read and lets the writing speak for itself.
That’s why it’s our font.