Font of wisdom

Our typographical guru Steve Raw explains why we’ve chosen Univers, the realist sans serif typeface, as the Karian and Box font…

Like the best fonts in the world, Univers is a storyteller. But what does that mean? There are loud-mouthed storytellers, funny storytellers, seductive storytellers, magical storytellers.

Univers is none of these.

It doesn’t announce itself. It doesn’t get between the story and the audience. It just sits on the page effortlessly conveying the content.

It is neutral. It is elegant. It allows you to read and lets the writing speak for itself.

That’s why it’s our font.

Save

Save

Save

Posted on 29th October 2015 in Creativity
thinkBox: edition 7

Our annual journal featuring the latest thinking on employee engagement

Order a free copy Download the PDF
thinkBites: Autumn 2017 edition

Our quarterly journal featuring the latest thinking on employee engagement

Order a free copy Download the PDF